An agency owner turned consultant. I’ve supported nearly 100 businesses and am ready for yours.
Core
Values
Sustainability
Not only a social-good responsibility, but an opportunity for businesses to thrive in a rapidly changing world.
By prioritizing sustainable practices, valued clients can enhance their brand reputation, reduce operational costs, and foster long-term relationships with environmentally conscious consumers.
Community
By harnessing the power of creativity, technology, and strategic thinking, valued clients are postured to stay ahead of the curve.
Out of a commitment to innovative solutions, I strive to challenge the status quo, break through barriers, and unlock new opportunities for growth.
Minimalism
More than a design aesthetic; I see minimalism is a lifestyle philosophy that simplifies, clarifies, and amplifies. In a world inundated with noise, clutter, and excess, minimalism offers a refreshing antidote.
Thus, my approach to minimalism isn't about deprivation; it's about intentionality. By stripping away the unnecessary, we uncover what truly matters.
Equity
I champion balanced representation, value diverse perspectives, and foster environments where everyone's voice and lived experience is seen, heard and respected.
By prioritizing equity in my marketing strategies, I not only reflect the rich tapestry of humanity but also tap into untapped markets, driving innovation and growth.
Meet Devin
Devin is a seasoned marketing professional, small business owner, and dedicated DEI (Diversity, Equity, and Inclusion) practitioner, with a wealth of experience spanning the beauty, education, financial, healthcare, nonprofit and technology sectors.
In 2018, Devin established Less the Agency, a thriving marketing agency based in Omaha, Nebraska that cultivated a portfolio of over 65 clients globally. As the founder, she placed a strong emphasis on supporting BIPOC-owned and led companies, initiatives, and organizations.
Following the sunset of The Agency in late 2023, Devin transitioned to operate as an independent marketing consultant.
Shortly before, Devin accepted the inaugural Director of Equity, Diversity, and Inclusion position at Creighton University. In this capacity, she oversees the external functions of the University’s Division of Equity, Diversity, and Inclusion, managing Alumni Identity Networks and fostering partnerships with pathway programs for undergraduate and graduate student recruitment.
Outside of her professional commitments, Devin dedicates time to her second business, Selah Fragrance, and cherishes moments spent with family and friends.
Testimonials
-
"It was our pleasure working with Less the Agency. They took the time to truly understand what message we wanted to convey with our logo and provided thoughtful creative and strategic guidance."
Krystal Becker, Inclusive Communities
-
"Less The Agency exceeded our expectations by collaborating closely with our team and stakeholders to create a logo that truly impressed. Their stunning website design and impeccable social media management perfectly captured our brand's voice."
Nicky Clark, Elevate Omaha
-
"Less the Agency has helped us streamline our marketing systems and communicate our story in more compelling ways. Not only have we been able to better connect with our community and potential customers, but Devin and her team understand our brand mission in such a way that it has brought clarity internally on how we can best position ourselves."
Gina Stovall, Two Days Off Clothing
-
"Partnering with The Agency revealed the ideal collaborator I never knew I needed. They prioritized my campaign values in every aspect, from content creation to inclusivity considerations. Their ethical approach mirrored mine, evident in our team selection and planning sessions."
Naomi Hattaway, Naomi for City Council
-
“It has been such a relief to put the management of our social media into the capable hands of The Agency. Working with the crew has been a pleasure and has made it possible for us to focus on growing our business”
Rachel Kolb, Mark’s Pantry and Bottle Shop
-
"The team our practice worked with was exceptional! They provided a top-tier experience beginning with the on-boarding process and ending with more than just a website, but a guide to move forward in creating a better business."
Margo Walker, Endeveren Family Medicine
-
"Less the Agency went above and beyond to ensure that my brand story was told in a way that was relatable and transparent. Always professional and proficient with getting the work that was needed done."
Christi Ballard, STATUS Luxury Goods
-
"Our experience with Less The Agency has been absolutely fantastic! They've been incredibly professional and supportive. We're eager to continue working with you. Thank you for all your assistance!"
Jazmyne McMiller, Jazzy Little Ladies and Spa Bus Omaha
-
"Less The Agency made my dream a reality. Their flawless execution of my branding captured exactly what I wanted to communicate to my clientele. Devin's meticulous attention to detail was extraordinary—I never had to worry about a thing!"
Jasmine Deane, The Good Life Charcuterie
-
"Devin, thank you so much for taking the time to attend and share your experience and expertise! Your presentation was deeply insightful and left students feeling inspired, empowered, and equipped with knowledge that with will benefit us as we move into our careers. It was a pleasure to work with you!"
Maureen Pieper, University of Nebraska at Omaha
-
"What an amazing keynote Devin! Your mastery of using AI truly left a lasting impression and I can’t wait to integrate these skills into my future career! Thank you!"
Mitzy Salinas-Gomez, University of Nebraska at Omaha
ETHOS